Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams should use anime to build media brands. Including:

• The importance of shared meaning in brand building
• Competitive video games encourage brand dilution
• Why content is a business driver for positive customer actions

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!