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Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights Out Are Out.”
Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.
Running time: Approximately 2 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course
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Note: This is a repost of the Gaming Marketing Institute’s original article. Culture
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