Gaming is no longer a niche activity. It is a mass medium commanding the attention of billions each year.
For marketers, that means gaming is a massive opportunity that can no longer be ignored.

To help marketers of all stripes understand the many business and career opportunities gaming has to offer, our Gaming Marketing Institute has consolidated answers to frequently asked questions (FAQs), in report form, which cover everything from:

• A clear, concise definition of gaming marketing
• How to think about gamers as a target audience
• Why video games are experiences that marketers can tap into

Click here to view/download the report and begin your learning journey with the Gaming Marketing Institute today!