Video games are much more than just virtual worlds. They are quickly becoming a valuable advertising medium for connecting with hard-to-reach audiences and demographics.

For instance, the State Farm Insurance partnership with Take-Two Interactive featured NBA 2K’s first branded non-playable character and an in-game store.

However, it’s not as simple as just throwing your brand and/or message in a game and calling it a day.

Instead, in-game marketing touch points should resonate with three key characteristics of digital gameplay.

So, here’s another Gaming Marketing Institute learning module detailing everything marketers should know.

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