This is a repost of the Gaming Marketing Institute’s original post.

The gaming marketing dictionary is core to developing strategies that connect with gaming audiences.

Why?

Because, marketers use certain words to communicate with stakeholders and clients.

That language is just as critical to effective strategies as advertising copy and social media posts.

The same holds when it comes to gaming marketing.

So, this guide outlines over 50 vocabulary terms integral to effective gaming marketing practice.

In it, you will shape knowledge core to developing strategies that connect with the worldwide gaming community.

Where use cases from blue-chip brands, like Louis Vuitton, Mercedes Benz, and Nike, illustrate the key concepts you need to understand.

Check it out today and level up your understanding of effective gaming marketing practice!